Search Engine Optimization (SEO) For Electricians
Time is scarce! As an electrical contractor, you have enough to think about when it comes to running your business. Imagine if you had a trusted partner to take the online marketing off your plate.
At Electrician Marketing our goal is to get you visible in multiple cities to keep the phone ringing and high quality jobs coming in the door.
The Multi-City SEO Approach
The best way to show up online is with Google SEO (Search Engine Optimization). We do this with our exclusive Multi-City SEO Service. Electrician Marketing has developed a unique upgraded monthly SEO service for clients that want to target multiple cities using Google organic search.
Most SEO companies simply create “city pages” to help Google understand that you want to provide services in surrounding cities. We have created a full-blown organic SEO targeting program to accelerate those pages.
Think of it as a separate mini-SEO campaign for each city we target. It’s like “City Pages On Steroids”.
The ultimate goal is for you to get more work from different cities in your service area. We have several packages to choose from based on how many cities you would like to target. Please set up a Free Consultation to learn about package pricing and custom options.
Here Is What You Get
Block out the competition. An enhanced SEO campaign means you are our exclusive partner in that city and we will not work with your competitors.
Upgraded City Page
We create a carefully crafted city page with landmark images and unique content written by a trained SEO writer that utilizes SurferSEO software to determine keywords, title tags and descriptions of your services.
Your new city page will be eligible to receive backlinks from The Big West Backlink Network. This will be implemented based on a very methodical strategy to avoid Google penalties and strive for long-term success.
Monthly Tracking & Adjustments
Using the SERanking software we will track your targeted city keywords to make sure you are making progress in the organic search results. This also gives insights into changes or adjustments that need to be made every month.
Monthly Progress Reports
We will be using Google Analytics and SERanking software to report keyword and traffic insights. In addition to your standard monthly SEO report, you will receive extra information in an easy to understand format along with a simple graph so you can see the current standings and progress of your targeted city.
Monthly Competitor Snoop
We will continually be analyzing your competitors web pages in an attempt to improve on-page elements and beat them out of the search results over the long-term.
What Exactly Is SEO?
When people search on Google for electrical services and they see your website, then your phone rings with people who are in “buy mode”. They have a problem that needs to be solved. They are ready to give you money to solve their problem.
The BIG question is: Will they call you or the competition?
It all depends on who shows up on that first page of Google search results.
Imagine you are in the mood for some pasta and want to try a new restaurant. You jump on the computer or pull out your phone. You then open up Google.com or the Google App and search for “Italian Restaurants Near Me”.
You click on a few websites at the top, read a couple reviews, then you make a decision, grab your wallet and head out to get some grub and spend some money.
This is exactly what your customers do when they are looking for a local electrician in your area.
Let’s explore what comes up on Google when you search for something.
Google will give you some paid advertisements at the top of the page (that’s not SEO).
Then they give you three of the top choices with a small map, some customer reviews, links to their websites, etc.
Below that they list all of the possible choices in your area along with Yelp pages, Angieslist, Home Advisor, Facebook and other websites.
The business listings in the maps section and below appear because somebody along the way took the time to optimize their website and business information in a way that Google thinks is valuable. The process of optimizing is called Search Engine Optimization or SEO.
SEO for electricians will get more calls coming in from people that are motivated and ready to spend money. SEO will establish your business online and help grow your business by building a reputation that will last for years to come.
BOTTOM LINE: A quality SEO program will make you visible to high-end customers searching online who are ready to spend money with you.
If you want your business to rank high on the Internet, you need SEO or Search Engine Optimization. And Google is the where you want to be: Over 93% of people searching online use Google to find electrical contractors.
Why We Work With Electricians
After working with over 1200 service businesses since 2009, Joe Burnich, the CEO decided to narrow his focus and work with business that have the most potential for ranking on Google. He wanted to find that one industry that we can give the most value and have the most impact. Out of over a dozen different home service industries he identified Electricians as being THE FOCUS. Why? The first reason being that as a whole electricians are just a great group of guys that are down to earth and easy to work with, but more importantly he discovered that there is so much wasted opportunity and untapped potential for online for electrical contractors. Basically he saw that almost nobody was taking advantage of the massive amounts of different kinds Google searches for electrical services.
Most marketing companies that work with electricians are targeting just a handful of searches. They are not setting up their websites and SEO campaigns to target the 15 BIG Electrical Categories that each contain massive amounts of potential search terms (aka Keywords). Let's look at an example:
XYZ Electric out of Austin Texas wants to get more work coming in so they can double their business in the next couple of years. They have some good relationships in town and have a good referral network, but they know they are missing out on the ton of work to be had from the Internet.
So, they find a local marketing company that sounds like they know what they are doing. The owner of XYZ Electric spends over two months explaining what they do and get's frustrated because he is now taking time away from growing his business to educate people that really don't get it and don't have time to do the necessary leg work. This is a very common scenario we hear from our clients.
Moving on... once the website is dialed in, it's time to implement the SEO. This particular marketing company is ethical and decides to use SEO to help XYZ Electric show up when people search for "Electricians in Austin TX" and "Electrical Contractors Austin TX". This is great! If done correctly, over time they will start to get a lot of quality calls and book high paying jobs around the Austin area. But...
Where Most Marketing Companies Go Wrong:
The problem is that this marketing company doesn't understand the industry. This means they are missing out on hundreds of other potential searches. They work with all kinds of companies from insurance to restaurants to jewelry shops. They simply don't have the experience or the resources to go deep and figure out ALL the opportunities to show up ALL OVER Google for ALL KINDS of searches.
You see when someone in your area is looking for an electrician they have a specific problem they want solved. They search for specific services not just "Electricians in Austin". For example they may search for "House Rewiring Services" or "Outdoor Lighting Installation" or "GFCI Outlet Repair". Many people will search for very specific things. If you have a website and SEO campaign set up correctly you can dominate all these smaller searches that add up to BIG results, BIG profits and BIG growth for your business.
Over the years we have identified 15 primary categories each containing hundreds possible searches for electrical services. Here is small example of what we can target when you hire us to do SEO for you...
How Long Does It Take to See Results?
It can take several months to a year to really see results because Google wants a business to prove themselves over time before they rank a business to the top of page one. SEO is a "Long-Game" and only suited to electricians who have Vision. It's NOT a quick fix, get leads in the door today. It's all about your online reputation and are you better than the other electricians in town.
How Does A Real SEO Campaign Work?
Here at Electrician Marketing we pride ourselves on providing time tested Google Approved SEO strategies for our amazing clients. If you are looking for "tricks" or a "quick-fix" then we will not be a good fit for you.
Our system is built on the long-term goal of getting quality businesses to the top of Google. As stated in the video above, SEO is not "Black Magic" but rather a way to put your best foot forward. SEO will not make your business great, but we help great businesses get to the top!
Our Proven SEO Process
Premium Website Creation
- You will receive a custom website that is fully responsive and mobile optimized to pass the Google mobile test.
- Your new website will be structured for ranking AND conversions with correct page titles and Keyword placement.
- All content will be checked for uniqueness to avoid and/or remove Google duplicate content penalties.
Google My Business
- When your website goes LIVE, we create your Google Listing or jump in to ensure optimization of an existing profile
- Your Google My Business profile is the basis for your online presence, this step is CRITICAL to long-term success
- The information on your GMB, especially the NAP (Name, Address, Phone Number) will be crucial to the next steps
Solidify the Foundation
- After your Google My Business profile is optimized, we need to get your business into 60+ Business Directories in order to build trust and authority with Google.
- We will set up and/or optimize your Facebook business page and Yelp business page to start, these are major directory listings.
- Then all your major social media and business directory profiles will be set up or cleaned up depending on your specific situation. Depending on how much clean up work is involved this step could take up to 90 days.
Power Linking Program
- Your website will be integrated into our exclusive Power Link Program that we have carefully developed over the last 8 years specifically for the Home Service Industry.
- You will receive links (aka backlinks) from industry related authority websites. A link shows Google that your website is a trusted resource and helps build up your authority on Google.
- IMPORTANT: NO Spammy links that can cause Over-optimization penalties.
Step 5 and Beyond
- Each month, a deep Audit of your SEO Campaign is conducted. You will receive a Summary Report to keep a pulse on your business's progress up the ranks.
- Your website will continue to receive Power Links as needed. This must be implemented slowly and naturally over time as not to trigger Google penalties that can result from too-many too-fast.
- Your website will be monitored for possible “blacklist” and/or penalty issues and recovery techniques will be implemented if necessary.
- Design changes and updates to your website at no extra charge.
- You will receive monthly video and article updates as changes occur so you are always in-the-know.
- Your website will be tweaked and changed as new Google Updates are implemented.
- Security updates to the website to protect and prevent malicious attacks.
Big West Marketing, Inc. agrees to work exclusively for the Client on designated cities or keywords (not the competition) while monthly payments are current. This applies to SEO only and does not refer to web design.
What We Do For Your SEO Campaign Every Month
We ensure your Google My Business page is up to date and complies with Google's ever-changing guidelines.
We note changes in rankings in Google Maps and Google's organic search results.
We review SE Ranking (our daily rank-tracking and backlink-tracking tool) to look for major changes, view real-time rankings and identify patterns, which helps determine our next course of action.
We double-check notes from past emails and phone conversations, concerns or special situations.
We monitor our internal SEO Log spreadsheet for backlink records and note any new changes.
We perform a detailed analysis of keywords and rankings for services and cities/areas.
We conduct a “competition snoop” to spot new competitors that may be an issue for you moving forward.