Search Engine Optimization (SEO) For Electricians

What Exactly Is SEO?

When people search on Google for electrical services and they see your website, then your phone rings with people who are in “buy mode”. They have a problem that needs to be solved. They are ready to give you money to solve their problem. 

The BIG question is: Will they call you or the competition? 

It all depends on who shows up on that first page of Google search results.

Imagine you are in the mood for some pasta and want to try a new restaurant. You jump on the computer or pull out your phone. You then open up Google.com or the Google App and search for “Italian Restaurants Near Me”.

You click on a few websites at the top, read a couple reviews, then you make a decision, grab your wallet and head out to get some grub and spend some money. 

This is exactly what your customers do when they are looking for a local electrician in your area. 

Let’s explore what comes up on Google when you search for something.

Google will give you some paid advertisements at the top of the page (that’s not SEO).

Then they give you three of the top choices with a small map, some customer reviews, links to their websites, etc. 

Below that they list all of the possible choices in your area along with Yelp pages, Angieslist, Home Advisor, Facebook and other websites. 

The business listings in the maps section and below appear because somebody along the way took the time to optimize their website and business information in a way that Google thinks is valuable. The process of optimizing is called Search Engine Optimization or SEO.

SEO for electricians will get more calls coming in from people that are motivated and ready to spend money. SEO will establish your business online and help grow your business by building a reputation that will last for years to come.

BOTTOM LINE: A quality SEO program will make you visible to high-end customers searching online who are ready to spend money with you.

If you want your business to rank high on the Internet, you need SEO or Search Engine Optimization.  And Google is the where you want to be:  Over 93% of people searching online use Google to find electrical contractors.

Why We Work With Electricians

After working with over 1200 service businesses since 2009, Joe Burnich, the CEO decided to narrow his focus and work with business that have the most potential for ranking on Google. He wanted to find that one industry that we can give the most value and have the most impact. Out of over a dozen different home service industries he identified Electricians as being THE FOCUS. Why? The first reason being that as a whole electricians are just a great group of guys that are down to earth and easy to work with, but more importantly he discovered that there is so much wasted opportunity and untapped potential for online for electrical contractors. Basically he saw that almost nobody was taking advantage of the massive amounts of different kinds Google searches for electrical services.

Most marketing companies that work with electricians are targeting just a handful of searches. They are not setting up their websites and SEO campaigns to target the 15 BIG Electrical Categories that each contain massive amounts of potential search terms (aka Keywords). Let's look at an example:

XYZ Electric out of Austin Texas wants to get more work coming in so they can double their business in the next couple of years. They have some good relationships in town and have a good referral network, but they know they are missing out on the ton of work to be had from the Internet.

So, they find a local marketing company that sounds like they know what they are doing. The owner of XYZ Electric spends over two months explaining what they do and get's frustrated because he is now taking time away from growing his business to educate people that really don't get it and don't have time to do the necessary leg work. This is a very common scenario we hear from our clients.

Moving on... once the website is dialed in, it's time to implement the SEO. This particular marketing company is ethical and decides to use SEO to help XYZ Electric show up when people search for "Electricians in Austin TX" and "Electrical Contractors Austin TX". This is great! If done correctly, over time they will start to get a lot of quality calls and book high paying jobs around the Austin area. But...

Where Most Marketing Companies Go Wrong:

The problem is that this marketing company doesn't understand the industry. This means they are missing out on hundreds of other potential searches. They work with all kinds of companies from insurance to restaurants to jewelry shops. They simply don't have the experience or the resources to go deep and figure out ALL the opportunities to show up ALL OVER Google for ALL KINDS of searches.

You see when someone in your area is looking for an electrician they have a specific problem they want solved. They search for specific services not just "Electricians in Austin". For example they may search for "House Rewiring Services" or "Outdoor Lighting Installation" or "GFCI Outlet Repair". Many people will search for very specific things. If you have a website and SEO campaign set up correctly you can dominate all these smaller searches that add up to BIG results, BIG profits and BIG growth for your business.

Over the years we have identified 15 primary categories each containing hundreds possible searches for electrical services. Here is small example of what we can target when you hire us to do SEO for you...

What We Do For Your SEO Campaign Every Month

We ensure your Google My Business page is up to date and complies with Google's ever-changing guidelines.

We note changes in rankings in Google Maps and Google's organic search results. 

We review SE Ranking (our daily rank-tracking and backlink-tracking tool) to look for major changes, view real-time rankings and identify patterns, which helps determine our next course of action. 

We double-check notes from past emails and phone conversations, concerns or special situations. 

We monitor our internal SEO Log spreadsheet for backlink records and note any new changes.

We perform a detailed analysis of keywords and rankings for services and cities/areas. 

We conduct a “competition snoop” to spot new competitors that may be an issue for you moving forward.